Melissa Mantzke Design - Print Points

Objective

Print Points is Smartpress’ customer loyalty program, designed to reward users for their purchases of print and related services. The program features a four-tier structure Cyan, Magenta, Yellow, and Black (CMYK)—with each level offering increasing benefits and incentives.

To reflect the energy and creativity behind the program, the visual design draws inspiration directly from its CMYK theme. Bold colors, gradient effects, and large, modern typography create a vibrant and distinctive look that stands apart from the existing Smartpress interface.

The goal was to create a program that is both simple and intuitive. Each tier is designed to be easily understandable and attainable, encouraging continued engagement. Loyalty programs in the online print space are rare, and Smartpress aimed to set the standard with this forward-thinking initiative.

Enrollment is automatic, with all users starting at the Cyan level. Tier status is maintained by meeting annual spend thresholds, while points are earned through online purchases. Points can be redeemed directly in the cart at checkout, and redemption does not affect a user's tier status.

As part of the project, I conducted competitive research across both print and non-print industries to identify key success factors. This analysis helped inform recommendations around tier thresholds and customer benefits, ensuring a program that’s not only effective but also meaningful to users.

ROLE: UI/UX Designer, UX Researcher

COMPANY: Smartpress

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Print
Points

Objective

The Print Points landing page needed to be bold and vibrant while living on the Smartpress site. The content needed to be easily scanable, explaining the program easily without being overly complicated or wordy.

Once logged in, the landing page interface is updated to reflect the users current tier/level. Coloring is updated to increase that one-to-one recognition. User-specific data is also included to give the page a personal feel.

The Print Points section within the user dashboard allows the user to have a better view of their current level/tier status. This view includes a yearly spend meter, current account balance, and expiration date indications for both tier status and points.

A new set of iconography was designed for this program and needed to maintain the Print Points look and feel. Although a product and program of Smartpress, Print Points needed to stand out and stand alone as its own branded experience.

PrintPoints

Objective

The Print Points landing page needed to be bold and vibrant while living on the Smartpress site. The content needed to be easily scanable, explaining the program easily without being overly complicated or wordy.

Once logged in, the landing page interface is updated to reflect the users current tier/level. Coloring is updated to increase that one-to-one recognition. User-specific data is also included to give the page a personal feel.

The Print Points section within the user dashboard allows the user to have a better view of their current level/tier status. This view includes a yearly spend meter, current account balance, and expiration date indications for both tier status and points.

A new set of iconography was designed for this program and needed to maintain the Print Points look and feel. Although a product and program of Smartpress, Print Points needed to stand out and stand alone as its own branded experience.

Print
Points